IKEA

IKEA Pride Stories

In 2020, due to the health crisis, the government prohibited celebrating LGBTIQ + pride in the streets. That is why at IKEA we created the first LGBTIQ + Pride Parade made from our homes using Instagram Stories. A simple idea but capable of keeping the spirit of this celebration intact.

Our pride messages & templates

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People’s pride

Beyond our proud designs and messages, the campaign's heart was our fans. For this reason, it was a great joy to see so many people get involved participating with energy, even with the health situation that we were experiencing.

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