Humberto Torcal
Creative Director + Copywriter + Creativity Professor
Whenever they ask me for information to fill in a form or make a restaurant reservation, I have to specify how my name is spelt: "My name is Humberto, Humberto with H at the beginning". It seems like bullshit (and it is), but after repeating it so much, that letter that nobody pronounces has become essential, so my friends call me Hache (H in Spanish). After this nonsense, I could tell you all my educational and work history, but you can see it by scrolling on this page or my LinkedIn profile. So, in order not to bore you, I will tell you that I currently work as creative director at IBOO Agency. I am also lucky enough to be a professor at one of the best creative schools in the world: Brother. I know that a text like this may not be enough so, if you like what I do, we can have a coffee, a beer or some tapas (it depends on how hungry you are) to talk about our future together.
Clients: Domino's Pizza, IKEA, FC Barcelona, Moritz, Lidl, Toyota, Nissan, M&M's, Twix, FGC, Gallo, Chicles 5, Bauhaus, Flora, Tulipán, Festina, Lotus, Kronaby, Perrelet, Affinity, Ultima, Brekkies, Advance, Fundación Affinity, True Instinct, KitKat, Bicentury, Audi, Atrápalo and Getir.
Experience
Creative Director at IBOO Agency (2022 - Now)
Professor at Universitat Barcelona (2024 - Now)
Creativity professor at Brother Ad School (2020 - Now)
Creative Supervisor at TBWA (2021 - 2022)
Senior creative copywriter at Good Rebels (2019 - 2021)
Support professor at Brother Ad School (2018 - 2020)
Creative copywriter at DoubleYou Bcn (2015 - 2019)
Account executive at DoubleYou Bcn (2013 - 2015)
Education
Prompt Engineering con ChatGPT (Platzi) 2023
Novel writing (Domestika) 2023
Satirical copywriting course (La llama school) 2020
Integral course on creativity (Brother Ad School) 2014 - 2015
Master’s degree, Communication and advertising management (ESIC) 2013 - 2014
Marketing BA (University College of Birmingham) 2010 - 2011
Master in Graphic design (Gauss Multimedia) 2008 - 2009
Degree in Advertising & Public relations (University of Málaga) 2007 - 2012
Awards
Best In Food - Activation - Bronze (Pastas Gallo - Rollin’ Returns) 2024
Premis Impacte - Socia Media - Bronze(Pastas Gallo - The name of pasta) 2023
Best In Food - Digital -Silver (Pastas Gallo - The name of pasta) 2023
Cannes lions - School of the year (Brother 2021 / 2023)
CMM Awards - Instagram - Silver (Domino’s - More than neighbours) 2020
Ojo de Iberoamérica - Bronze (Domino’s - More than neighbours) 2020
The Lovie Awards - Diversity - Bronze (Domino’s - Diversity hunger) 2020
The Lovie Awards - Promotions - Bronze (Domino’s - More than neighbours) 2020
The Lovie Awards - People choice (Domino’s - More than neighbours) 2020
IAB - Shortlist(Domino’s - More than neighbours) 2020
National Marketing Award - (Affinity Foundation - #AnimalsAreNotThings) 2018
WINA Awards - Bronze (Atrápalo -#IfTheKingSaysMarimorena) 2017
WINA Awards - Bronze (Atrápalo -#IfTheKingSaysMarimorena) 2017
Aster Award for the best business project (ESIC) 2014
Contact
H.torcal89@gmail.com
(+34) 644300120
If this portfolio bores you, you can laugh at one of the ideas that we created in my hometown, Estepona. We decided to build the largest slide in Europe to join two streets. Spoiler alert: it went wrong.