Atrápalo
If the Kings says Marimorena
At Atrápalo, a leisure and travel company, we wanted to do something big for Christmas but, we had no money. We couldn't pay for a slot in prime time to transmit our message, so we stole one and made it ours. Specifically, a mythical Christmas program, watched by millions of people and starring the country's best entertainment expert: The King's speech.
King’s content
In addition to the launch video and all the content for social networks, we had to record two options to end the campaign (depending on King's choice). It was great fun creating a campaign that had us in suspense until the last second.
Memes mean a good job
