Community Cat

[The Affinity Foundation]

Although they are the masters of the Internet, there is a large part of society that thinks cats are unsociable, uncouth and distant. For these people, cats are part of the public enemies of the 21st century along with gluten, TV chatters and WhatsApp double check. Are they right?

Case study

Messages during live broadcast

It’s my nap time. I’m back in a meow.

I have a very important meeting … with a fly.

There are many eyes watching me. I need to groom myself.

I’m having breakfast. I’ll be back when there’s no food left.